The whole point of coaching is to help people change their lives. It is the behaviour changes that lead to lasting and better health.

Our primary value as health coaches is not to provide health information to clients; our focus is on fostering transformation. That is helping clients make the permanent food and lifestyle changes necessary to improve and sustain their health and wellness.

 Information is everywhere, abundant, cheap, and readily available, and we cannot compete with search engines like AI when it comes to providing information. But information by itself does not lead to transformation. Despite the vast amount of health and wellness information available, people still struggle with making changes in their diet and lifestyle. Even when people know exactly what to do, they still have difficulties doing it.  

Information by itself is useless; people can have all the information in the world, but if it does not lead to change, it is worth nothing.

If we summarize the health information, it is fairly simple: eat more leafy greens, fresh fruits and vegetables, drink more water, eat less junk foods, and exercise. We all know that the problem is not that we don’t know it; The problem is that we are not doing it, so it is not an information gap; it is a transformation gap. This transformation gap is what Ziv Health Coaching Services seeks to bridge. How do we get people to make permanent changes in their food and lifestyle choices that can lead to better and lasting health?   This is our area of expertise. We are specialists in the area of human transformation. Our competitive advantage is transformation. We have developed tried and proven strategies to seamlessly guide our clients through the change process towards better health and happiness.